COGECO US dba Breezeline

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Breezeline, a subsidiary of Cogeco Communications, is the eighth-largest Internet, TV, Phone and Mobile provider in the U.S reaching over 1.7 million homes and businesses in 13 states with annual revenues exceeding $1 billion.

• Executive leader led all internal and external corporate communications functions including media relations, PR, government affairs, and internal employee communications. 

• Developed and led integrated communications strategy to drive positive media coverage of company rebrand, infrastructure investments, new product launches, CX enhancements, technology innovations and M&A transactions that grew company customer base by 40%.

• Generated over 10.5K media mentions in F24 with 2.8M views, a YOY increase of 35% via frequent news releases, ongoing media outreach and integrated media relations strategies. 

• Lifted company brand recognition in new markets via earned media, government relations and community events to surpass sales and revenue targets in highly competitive markets.

• Persuasively communicated company message as media spokesperson and protected the company’s brand reputation by shaping media coverage on critical issues. Lifted company reputation scores 15+ points higher than telecom industry benchmark.

• Deployed impactful internal employee communications strategies to drive support for company strategic plan, lift employee engagement and guide 1,700+ colleagues through change initiatives, including workforce reorganizations and adoption of new Finance and HR platforms for greater efficiency.

• Introduced compelling town halls, newsletters, video blogs, and company intranet to drive employee engagement. Weekly newsletters achieved 95%+ open rates, exceeding national open rates by 27%, while eNPS scores increased in three consecutive years (F22-F24).

• Launched award-winning community impact programs focused on broadband access, digital literacy, online safety, and tech careers. Oversaw support of hundreds of non-profit organizations with donations exceeding 4% of company pre-tax profits.

HARRON COMMUNICATIONS, L.P.

dba MetroCast Communications

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• Exceeded company subscriber and revenue targets through comprehensive, integrated marketing program for top-20 internet, TV and phone services provider serving B2C and B2B customers in 9 states.

• Led 9-person, multi-location team responsible for all consumer acquisition and retention marketing, branding, B2B marketing, product launches and corporate communications.

• Drove 18% increase in homes taking service, a 10% lift in revenue generating units and increased market share from 53% to 63%.

• Increased ARPU by nearly 40% and average cash flow per subscriber by 149%.

• Reduced churn rates in seven consecutive years, achieving a four-fold reduction.

• Managed 25+ vendor relationships, including AOR, digital agencies, and media buyers.

• Raised brand awareness and strengthened customer relationships via PR, communications and media relations strategies.